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This was for a D&AD New Bloods 2023 Brief
Art Director: Andy Griffiths and Caroline Ellis
Copywriter: Carlos Vargas
CHALLENGE
Create a 60 second social-first video designed for YouTube Shorts or Instagram Reels to promote William Lawson’s Highlander Orange to the next era of whisky drinkers in Belgium, with scalable appeal.
TARGET
18 to 29 year olds in Belgium. This is one of William Lawson’s biggest markets, so they are looking to laund the idea in Belgium first, but the idea should have global appeal and scope for scalability in other markets.
